YEAH, THANKS FOR NOTHING

Tassimo, a division of Kraft, makes a hot beverage machine that prepares an assortment of beverages, including coffee, tea, espresso, hot chocolate, lattes and cappuccino. In an effort to pull some attention toward itself in anticipation of the upcoming gift-giving season, Tassimo undertook a survey on the appropriateness (or lack thereof) of the practice known as “Re-gifting,” where one would take an unwanted gift, re-wrap it, and present it to someone else as new. Tassimo’s survey found that 77% of the consumers polled re-gifted because they felt the item was perfect for the new recipient, 9% of re-gifters admitted they were just too lazy to buy a new gift, and an honest 4% confessed they were motivated by dislike of the recipient. (And all those who recognize themselves in that last category can now think, “Busted!” We did.) But here’s the best part of the release: “The Tassimo survey will come to life in New York City's Bryant Park in November at an event where consumers will have the chance to trade in a re-gift for a free Tassimo, the perfect holiday gift.” Clean out our closet and get a new coffeemaker? Oh, we are SO going to be there. We’ll update details as we get ‘em.