COVER YOUR EARS!

We mentioned in Monday’s update the phenomenon of “earworms,” where you hear a tune and get it stuck in your head playing over and OVER again. (We cited the theme song from Gilligan’s Island as an example.) Today we heard from regular reader Cary G. of “The Crack Team,” a company that specializes in doing concrete foundation repair. Cary says that his St. Louis-based company’s theme song is so memorable that customers sing it to the repair guys when they show up. Judge for yourself. And we also like their company slogan, which is equally memorable: “Mr. Happy Crack says: ‘A Dry Crack is a Happy Crack.’” Wow, that’s so bad it’s good!