HEY, ISN’T THAT…?

Trying to sustain interest in the franchise until Spider-Man 3 opens in 2007, Sony Pictures has teamed with PixFusion to help produce a photo-personalized Spider-Man video, “I Am the Amazing Spider-Man.” Interested parents can send in a child’s color photo, which is then transformed into a 25-minute video starring the child as the web-slinger himself, utilizing PixFusion’s patented process. While any child-fan will probably be thrilled with the results, we think that sending in an adult friend’s photo might produce some hilarious (Read: embarrassing) results. For a mere $39.95, we just might. (Yes, fellow Brandweek staffers, we’re glancing in YOUR direction) Details are at PixFusion’s Kideo brand Web site.