DON’T DO THIS

Listen, people, it’s a new year. Let’s start spelling out the ground rules early. Exhibit “A” is a release we got today; being in a generous mood, we’ll leave the client’s name out. After several readings, we STILL don’t know who they serve. See if you can figure it out: “Company Name (CompanyWebsite) was launched today as a full-service marketing communications firm that will serve insurance program administrators in non-competing vertical industries, retail insurance agencies in non-competing geographic regions and companies in other selected industries, including technology, pharmaceuticals, golf and country clubs and financial services.” Oh yeah, we’ll get RIGHT back to ya.