WELL, SURE, YOU CAN BUY CHOCOLATE ANYWHERE…

At first blush, the following might not seem earth shattering, but it could help some marketers better focus their efforts. According to San Francisco company 50Plus Research, which focuses exclusively on baby boomers and the senior market, “Chocolate is more important than sex.” (Gasping now, clutching chest…) “In a recent online survey, 50Plus Research asked over 500 boomers and seniors what would be the hardest things to give up. Reading was the hardest to give up, followed by chocolate. Sex came in third.” (READING? Where did THAT come from?) Breaking it down by numbers, 19% of boomers said chocolate would be the hardest to give up vs. only 16% who said sex. Twenty percent of seniors said chocolate would be the hardest to give up vs. only 10% who said sex. So, maybe Victoria’s Secret could tap this wealthy market by showing its girls scarfing down a Hershey bar? Just a thought.