LIKE HE HAS NOTHING ELSE TO DO…

If you’re going to try for the celebrity endorser, you might as well Go Big. That seems to be the thinking behind KFC’s recent effort to have none other than The Pope himself approve its new KFC Fish Snacker, “beseeching him to bestow his Papal blessing for this innovative new menu item” just in time for Lent. In a News Release on its Web site, the fast-feeder calls the sandwich “ideal for American Catholics who want to observe Lenten season traditions while still leading their busy, modern lifestyles.” Taking the metaphor to the extreme, James O'Reilly, KFC’s CMO added, "It's perfect for an on-the-go lunch or any time of the day when you need a quick snack but don't want to sacrifice taste." SACRIFICE? Hoo boy.