LOOK AT ME! LOOK AT ME

For those who think first impressions are everything, a U.K. company is offering a unique product to make your equally shallow neighbors jealous. The stuff is called “Spray on Mud” (with thanks to regular reader Tameika J., who sent along the heads-up), and it’s for exactly what its name implies: fake mud you squirt on your SUV to make folks think you actually went off-roading in your $30,000 chariot. Full details are at the Web site, but we’ll save you the trip; it goes for 11 British pounds a bottle, a little less than $22 American. Or you could bounce through a real mud puddle for free. Your call.