SEX DOESN’T SELL, BUT IT’S STILL UNFORGETTABLE

Now that all you media folk have forked over your $2.6 million for a measly 30 seconds of TV time on the Super Bowl, here’s some slightly unsettling news: Last year’s least favorite ad was the most remembered. That finding is from an online survey about Super Bowl ads, developed and analyzed with the help of BRX Global Research Services, Inc., as part of Roberts Communications' “Customer Bowl II: Rochester Rates the Ads” report. According to the survey, “Nearly half of all area viewers recall a Super Bowl ad featuring Jessica Simpson—with more women than men remembering it. The sexy ad for Pizza Hut had the highest recall, even though it ranked the least favorite in a poll taken immediately after last year's game.” Adds Roberts Communications CEO Bill Murtha: “In the age of new media, where television is losing much of its impact, commercials with a clever story or the right celebrity can make a strong and memorable impression.” Maybe so, but can they sell pizza? We’ll know come Monday.

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[angel]

you are a good writer