Hotel wars in New York City are nothing new, but now one innkeeper is upping the stakes again. The Premier Hotel in Times Square is introducing rooms with an allergen-friendly environment. “To maintain ideal conditions in the room, a state-of-the-art air purification system is installed, creating air quality that averages four times cleaner than the threshold for asthma patients. This system is registered by the FDA as a Class II medical device. In addition, special micro-fiber hypo-allergenic pillow cases and mattress covers are used in the room to eliminate dust, dander and dust-mite related allergens usually associated with common bedding,” the company says. Now if they just throw in some water purification products, colloidal silver and BDUs, we’d be ready to move in.