YEAH, WHO DIDN'T SEE THIS COMING?

Martial arts film and TV icon, and apparent all-around superman Chuck Norris has apparently decided that if anyone is going to make money off of his name, it’s going to be him. It was announced this week that he’s signed with LA-based Brand Sense Partners, LLC, “to identify and execute new business ventures that advance his position as one of pop culture’s most enduringly popular stars.” (He’s Chuck Norris; he doesn’t do “humble.”) “We are honored Mr. Norris has selected Brand Sense, and we look forward to building a program for this living legend and international icon, who is truly in a league of his own,” the company said in an understated release. For those who are unclear on just how valuable a commodity he is, we direct your attention to the viral Web site, The Chuck Norris Facts.com. We wish we were so cool.

Comments

[Mark Weinfeld]

Rory,

you always find a new way to take something ho hum make it into something funny and interesting. Love your tone. Keep up the attitude.

I continually use your daily columm as an example to some of our writers of how to write an interesting but engaging newsletter.

[Rory J. Thompson]

Mark: Thanks for the kind words, but SOME of the credit has to go those marketers and PR folks (Hello, FluffBabes?) who send me this stuff. I'm charmed by their earnestness ...before I haul off and rip 'em a new one. Heeeee.

--Rory