BREATH DEEP, THE GATHERING GLOOM

If you came up with a new “environmentally friendly, biodegradable disinfectant that eradicates odors, cleans streets and tackles smells,” how would you market it? A company called SDT Waste and Debris does it by using their product in one of the most “fragrant” environments around: New Orleans’ Bourbon Street. The company is using its new "SDT Super Fresh" to wash down the street after all the partiers have stumbled home. Or, as the company so eloquently put it in a release: “Super Fresh was developed by SDT to specifically snuff out those ‘day-after’ odors of the French Quarter that seem to strengthen during summer months.” Man, we’ve been there and we can relate. If this stuff works as advertised, they’re gonna make millions.