MEET TODAY'S OPPORTUNIST

Smart marketers know that in order to be successful, they have to jump on an opportunity when it presents itself. We assume that’s behind the push we got today from a online site called Out of the Doghouse.com. They sell “an extensive line of apology and appreciation products,” and believe their goods might be perfect for recent newsmakers, radio talk-host Don Imus and Durham County District Attorney Mike Nifong. “These individuals have found themselves tightly teathered [sic] to the public's doghouse and need the help of experts, such as Out of the Doghouse, in the nature of apologies,” OOTD said in a release. Yeah, that’s what Imus should do; send some cutesy cards to Al Sharpton and the Rutgers Women’s basketball team. Good plan.