Ubiquitous greeting card maker Hallmark is trying to drum up a little business for Father’s Day by appealing to the egomaniac in dads everywhere with its “Daddy of All Dance-Offs” contest. Full details are at Hallmark.com, but in short, the company is inviting dads to send in videos of themselves dancing. Local winners at regional “dance-offs” will win a 42” flat-screen TV. The “No. 1 Dancing Dad,” selected via online votes just before Father’s Day, gets to claim that title and a $5,000 cash prize. But the value of getting to mortify your own kids in a nationwide event such as this is, as they say, priceless. Gotta find that video camera!