NICHE, NICHE, NICHE

Yesterday we noted how some marketers are experiencing success by reaching out to specialized, niche customers and selling directly to them. Now faithful reader Maureen T., who sells ads for a disability magazine, points us in the direction of the Intimate Rider.com Web site. WAIT! Don’t click on it yet; it’s a mite unsafe for work. The product, looking for all the world like a low-profile weight-lifting bench and chair, is for another type of workout entirely (He said, with one eyebrow raised.), that of a more, ummm,personal nature. It’s being marketed for people with disabilities, which is great; Why shouldn’t they get in on the fun? But a quick question: How come the people demonstrating it in the video aren’t disabled? (Be REAL careful viewing this one.) And as the “main unit” goes for $495, you might just want to consider buying a rocking chair and cutting off its arms. Same thing.

Comments

[Mac Millen]

Definition of term niche market and an explanation of how to capitalize on a niche market for small business owners.

Strike It Niche shows you virgin areas where you can make tons of money selling stuff, which few people are selling.

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Mac
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