GEORGE LUCAS AND HIS AMAZING MONEY MACHINE

Although it’s been 30 years since the release of the first Star Wars film, the ardor for the story and characters continues unabated. Case in point: A note we got from Annie’s Costumes, which sells what you’d think they sell, plus a complete line of Star Wars outfits and supplies. We were all set to goof on them (and their customers) until we got a look at what has got to be one of the most extensive lineups anywhere. Need a Light Saber? They’re “only” $149.95. How about some “Adult Yoda Latex Hands”? They go for a mere $29.95. You can see Annies’ complete lineup Here, and before you start snarking, keep this in mind: How well will YOUR brand hold up after three decades?