There’s an opportunity in here somewhere for a savvy marketer. Patricia Pao, CEO of the Pao Principal, a retail specialty turnaround consultancy, has long been a fan of collecting and wearing men’s watches. But the originator of the concept "Watches as the New Handbag" recently completed some personal research and found that women looking to attract a man might want to rethink the sexy clothes and high-end perfumes. Seems one thing that catches all guy’s eyes are a man’s watch on a woman’s wrist. And which one did the job best? Pao says it’s the Tag Heuer Monaco, which “consistently generated widespread interest from dads at my god-daughter's Little League game in Los Angeles, to male airplane and train seatmates, even in my doctor's waiting room.” Yeah. ‘Coz we all know how interested men are in watches. Sheesh. Further details can be gleaned from her PR flack Len Stein at lens@visibilitypr.com.
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