We applaud those who can take a certain niche in the market and make something huge out of it. Kudos today go to the folks at Well-Heeled Society.com who celebrate (and market to) single women and their accomplishments. And we quote: “The Well-Heeled Society registry allows the registrant to customize a wish-list to celebrate her individual milestone, from raising children single-handedly, to becoming a breast cancer survivor. Virtual e-vites are sent to the list of family and friends she submits online.” We got all misty-eyed at the very idea and community of it all, but then this line at the end of the release brought up crashing back down: “The registry also includes a shoe-related blog with lifestyle tips.” Man, what is it with women and Shoes?!