BE HERE BEFORE YOU KNOW IT

Our ongoing look askance at marketers who rush a holiday continues anew today, this time with a push from Season Dreams, makers of pre-lit Christmas Trees offering “something for everyone—from the holiday decorating traditionalists to the trend-setters who dare to decorate outside the box.” But it was this particular mention that caught our eye: “One of the newest additions is the Upside-Down Pre-lit Christmas Tree. Inspired by a 12th century European tradition, this unique pre-lit tree offers a dramatic twist on an old tradition and is a perfect solution for those with less-spacious areas to decorate. You can see it Here. Oooh, we’d like one of those in our living room.