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September 18, 2007

DISNEY SEIZES ON THE OBVIOUS

We have no idea what took them so long, but the Disney Company today announced a collaboration with designer Kirstie Kelly to market a line of line of wedding gowns under the banner “Kirstie Kelly For Disney's Fairy Tale Weddings.” In a release, the two companies said “The collection combines a fashion-forward look with timeless elements inspired by the Disney Princesses themselves, including Ariel, Aurora/Sleeping Beauty, Belle, Cinderella, Jasmine and Snow White.” The gowns will sell for between $1,000 and $3,500 each, and there will be a complementary line of flower girls’ dresses as well. Details are at Disney Consumer Products.com. But not everyone is impressed. One wag in our office sniffed, “It makes sense. Disney princesses are among the few remaining Americans who can still, technically, wear white to their weddings.” Mee-Owww!

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