GEEKFEST

Gamers nationwide are going to be hard to find over the next couple of days as they immerse themselves in Halo 3, just released today. But for those who liken themselves to the game’s Master Chief, they can try their skills at upcoming Halo 3 four-on-four team events. Presented by WootWoot Productions (which is one the cooler names we’ve heard in a while). The tour launches Oct. 6 in Dekalb, Ill., leading up to the National Champions Invitational in the fall of 2008. Yeah, scoff all you want; top prize is $30,000, and you can bet all the national TV news shows will find a way to mention it. Does your brand garner such attention? Details are at WootWoot Productions.com.