We’re big fans of niche marketers, folks who see a small need and then push like crazy to fill it. Today’s star comes from Florida, where she’s selling real estate to those who prefer a “clothing optional” lifestyle. (Yes, really. Who knew?) But rather than try to explain it and dance around a sensitive subject matter, we present a lead-in from their own press release: “There are still fresh positions to be explored out there, as revealed by ‘Skip the Outfit’, a wildly successful site (or would that be sight?) that gratifies the real estate needs of the Clothing Optional lifestyle. Realtor Jackie Youngblood unveils fashionable properties without the fashion in the delightful Land O’ Lakes and Lutz specialty resort areas nestled in the bosom of Florida, a region that currently stands out in the real estate industry for its economic prudence and stiff competition. Yet Ms. Youngblood’s site is drawing an extraordinarily large number of inquires, probing what her niche has to offer.” (Wonder how many edits THAT copy went through?) Find out more at Skip the Outfit.com. Now we need to go lie down with a cold compress.
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