. . . OR ARE YOU JUST HAPPY TO SEE ME?

Yeah, we know it’s the punchline to an old joke, but Playboy started it with this headline on a release today: “Quattro and Playboy Partner to Put a Playmate in Your Pocket.” The wireless company and the racy publisher are teaming to offer Playboy.com content to select mobile customers. It’ a pretty good idea, as marketers will be able to reach a select audience, with the service featuring “relevant advertisements from premium sponsors such as AXE Vice body spray and Sony Pictures Home Entertainment.” But just like a sudden, cold shower, they put the brakes on our enthusiasm with this caveat: “Whether at work or on the go, Playboy enthusiasts can browse non-nude photos [Italics added] of their favorite Playboy models and get to know turn-ons and turn-offs in their personal interviews.” Yeah, because we want Playboy for the articles.