Far be it from us to pooh-pooh any new ideas (Oh, who are we kidding?), but this one seems a bit out there even by our lax standards. The good folks at The Beer Journal are encouraging folks to buy their self-named product so they can remember their beers. (Italics added) “‘The Beer Journal’ is a tool in which beer drinkers, from casual tasters to connoisseurs, can create their own descriptions of the beers they experience. 'I could remember that I tried a particular beer, but it was hard for me to remember much more than I liked it or did not like the beer' says the product’s creator" in a release. (And the bluenose in us rolls his eyes.) They also note that “‘The Beer Journal’ is available in three different formats; soft cover, spiral bound, and hardback.” Or you could just go buy a notebook and save yourself $25.95. To spend on BEER!