Racket fanatics are glued to the tube this week as the US Open tennis championships plays out in New York’s Forest Hills. But if you really want to reach a high-end demographic audience, get ahold of our friends at sports marketing firm Weil & Associates. They’re the marketing geniuses behind this year’s 2007 US Open Squash Championships. According to a release they annoyed us with, Squash players are “86% male, mostly white (81%), are about 43 years old, with four years or more of college, and have a mean household income of $287,000. Which explains why they’re a coveted demographic, and why we have no friends who play Squash. We used to call them Yuppies. With an adjective that began with an “F”.