We here at Short Takes are always happy to stumble upon a new sales effort that targets a niche market. Today’s offering from Los Angeles highlights, as they put it, the “First Gay-Targeted, Wine-Interest Web Destination,” called Risque Sommelier. We had no idea there was even a need for such a site, but they explain it thusly: “In our society where wine enjoyment is increasing and the gay consumer segment is growing dramatically it was a need just begging to be met.” We’ll take their word for it. And we DO like their tagline: “Risque Sommelier … Just a Little Gay!” (We’re big on rhymes.)
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October 31, 2007
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