MARKETING NIGHTMARE

Next time you think you’ve got the worst assignment ever, be glad that Japan’s Kaneko Sangyo Co. isn’t your client. The company revealed this week that it’s coming out with a portable toilet usable for the car when traffic’s jammed and you, uhhh, aren’t. The company says the “Kurumarukun” toilet (And man, we hope that isn’t something dirty; we searched ALL OVER for a translation) is small enough to fit into a suitcase and goes on sale in November. Briefly, it’s a cardboard toilet bowl you assemble with a plastic liner, and then pull a supplied curtain around you for privacy. We assume you shouldn’t use it on a bus or train. No word on pricing, which is kinda immaterial; we’d rather bust than use one of these.