NOBODY WILL WORK THAT HARD

A U.K. company called Boodica is pushing a line of shirts it calls “coded clothes.” The idea is, the shirts have some random letters on them. When an interested party in a bar asks you what it means, you direct them to go to Boodica.com (after presumably having written down the letters. In order.), and they can then decipher the “secret code.” So, for example, they tell us that “opx dbmm nf” would translate to “now call me.” Yeah, that’ll work. You’ll have better luck carrying around Ralphie’s Little Orphan Annie decoder ring.

Comments

[Micki]

The secret code is only one letter forward in the alphabet. example...

now
opx

Just FYI...

[Rory J. Thompson]

Micki: Thanks for the heads up. Dunno if that works for EVERY shirt; that's just what they put in their release. But still...who's gonna go thru all that trouble? Here's a better solution: "Hey, GeekBoy" ('coz you know it's aimed at guys...) "What's yer shirt mean?" If they're too dumb to follow that pickup try, move on sister, move on...

--Rory / Brandweek