PAGING CAPTAIN OBVIOUS

When you market something as common as an envelope, it’s gotta be a tough road to draw attention. So we sympathize with the Envelope Manufacturers Association Foundation, who undertook a survey to see how folks feel about, well envelopes. Bottom line?> They like ’em. According to the EMAF, “60% of respondents said that envelopes were the safest vehicle” for written communications (Ed.: As opposed to WHAT?), and 78% of respondents preferred receiving their bills in an envelope in the mail, [and] 75% of respondents preferred receiving their financial statements other than bills in an envelope in the mail.” (Woo, we’re dizzy.) Be sure to tune in next week when the American Beverage Association reports that thirsty people enjoy a cold drink.