TAKES A LICKIN' AND . . . SUCCEEDS?

Got a pitch from the Mineral Rock Salt Corp., but we’re having trouble figuring out what they market. A visit to their site at Himalayan Health Crystal.com didn’t shed much light (And thanks for the pix of the naked people, too; ya coulda warned us). Their logo wasn’t much help either. It reads: “Lick It & Thrive.” We think they’re pushing healthy salts that you’re supposed to lick. (Mmmmm, tasty!) And the reasons they give on their site are equally obscure. To wit: “ENJOY great TASTE, extraordinary Therapeutic HEALING benefits, SAVE money, enjoy BEST Quality & BEST price! Best VALUE, now everyone can IMPROVE health, Look & Feel GOOD!” (The Caps were all theirs.) People, pay the freight and hire an agency. This newsletter only reaches 35,000 snark-fans.