WHEN YOU REALLY KNOW YOUR AUDIENCE . . .

We got a pitch from HerRoom.com which would seem to be aimed at women but is instead cleverly designed to draw in men. The site is focusing today on sports bras for women, a ho-hum category for most guys. But they’re selling different types and styles by offering, as they so clearly state in their release, “videos showing front and side running motion of a 34D bust-size model.” (Wait, WHAT?!) So of course we went there, and clicked on a couple for research and comparison purposes ONLY! We’re happy to report it is as advertised (with the little boy in us silently going “wheeee!”), and the comparisons seem to show the product in its “best light.” (Ahem.) It’s sorta safe for work, although if anyone sees you watching the “demos,” good luck explaining why. (“Oh, I’m comparing the efficacy of these various sports bras…”) Yeah, right.