We can’t blame the folks at Fashion Scarves and Shawls.com for trying to convince men to wear their garb. If they’re successful, they stand to double their marketplace. But the pitch they sent us seemed a tad unconvincing, peppered with phrases like, “Men are adding color to their wardrobe with this fun twist,” and “the male gender is finding that … clothing doesn't always have to ‘just’ serve a purpose.” Wethinks they protesteth too much, especially by warning, “Avoid any scarfs that are shiny or shimmery.” (Yeah, thanks for that, Mr. Blackwell.) And they suggest, “Adding a long, thin off-white (eggshell) or white aviator style scarf with a black or brown leather jacket is a hot look that can take the fashionable male from day to evening.” We wore that once; the wife thought we looked “douchey.” Is that even a word?