CUTS BOTH WAYS

When it comes to branding, very few names can currently compete with Rachael Ray, and we say “More power to her!” The TV chef with a line of books and kitchen gadgets to her name has now come out with an online store featuring Rachael Ray knives. Manufactured in conjunction with Australian knife manufacturer Furi, the line at Rachael Ray Knife Store.com has pretty much what you’d expect, with a price to match. You know what? Good for her. It’s only a matter of time before she becomes this year’s version of Galloping Gourmet Graham Kerr. And if you don’t know who that is (or was), Google him. Make hay while the sun shines, Rachael!