Because we have long arms, we have no problems reaching our back in the shower. But for you “stubby-armed” folk out there, now there’s Soap Cinch. The bath product is being touted as a “bionic loofah,” complete with rope and tab so you can wash your back as the device “cradles” a bar of soap within. It looks for all the world like a cloth bag that you drop the soap in, pull the rope tight and wash away. Uhhh, OK, but wouldn’t a Big WashCloth, properly soaped up, do the same? Go to Soap Cinch.com and decide for yourself.