MORE NICHE MARKETING

(It’s funny how these things arrive as “themes.” But we digress…) Got a pitch from “Belly Flirt,” a company announcing “the launch of its head-turning, sexy, fashionable and fun maternity T-shirt collection.” (Wow. That’s a lot of oxymorons in one sentence…) Designed by a pregnant woman who was unhappy with the selection of maternity shirts she found, the line offers tops in a blend of rayon, polyester and spandex for comfort, and witty sayings on the front for fun. The sayings include, “I Used to be a Size 0,” “Brad’s Baby,” “My Baby is Cuter Than Shiloh,” and our current favorite, “Natural Childbirth? Are You on Drugs?” Preach, sister, preach! Details and ordering info available at Belly Flirt.com.