Got a pitch from Shapeez.com, a company manufacturing a new type of bra for women. The product is more “body shaper” than anything, and if photos on its site are to be believed, the product takes care of “elimination of the dreaded back fat,” they say. Looks like they might have a winner, so here’s our suggestion: Make one (without the bra cups, obviously) for men. Because some of those guys we see at the gym? Not pretty. And on second thought, a few could USE the cup support. Yeah, ew.